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Leveraging Social Media to Grow Your Firm

October 21, 2014 @ 8:30 am - 10:30 am


Co-Sponsored by AIA Baltimore Continuing Education Committee and SMPS Maryland

While it’s still sometimes dismissed as a “waste of time,” more and more A/E/C firms are shifting from “What is social media and why do we need to jump on the bandwagon?” to “How do we use these new tools strategically and effectively to strengthen our brand, deepen client engagement and grow the bottom line?

Whether you like it or hate it, social media’s ability to help companies reach a broader audience and do it at relatively low cost has put it at the center of today’s marketing discussions. So, how can your firm better leverage social media for its branding, marketing, PR and business development efforts.

During this program, you will learn what social media channels work best for the A/E/C firms; how and what type of content to share; how to build and leverage your social communities; and more.

The panelists will cover the strategies and tactics for building a brand, positioning your firms and its experts as thought leaders, reaching new clients and enhancing credibility, reputation and visibility. They will present on how their firms are leveraging the power of social media; and share lessons learned, tactics and tools, so that you can walk away with a set of practical recommendations to use in your firm’s marketing programs.

Ida Cheinman
Principal and Creative Director

Kathryn Garrett
Director of Communications
David M. Schwarz Architects

Susan Merrigan, FSMPS, CPSM
Marketing Director
Perkins + Will

Andrew Cushman
Vice President
Urban Engineers

Brooke Eaton
Vice President of Business Development and Marketing
B&R Construction Services

Jessica Reid
Director of Marketing and Business Development
Mueller Associates

SMPS members that have questions or need additional information should contact Ida Cheinman at ida@substance151.com.

AIA members that have questions or need additional information should contact Kathleen Lane at klane@aiabalt.com.

Parking: On-street parking is available on the surrounding streets. Nearby public lots include The Walters Museum lot at Centre and Cathedral Streets and The Maryland Historical Society lot on Monument Street west of the Club.

Image courtesy Media Bistro


October 21, 2014
8:30 am - 10:30 am
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Engineer’s Club
11 West Mount Vernon Place
Baltimore , MD 21201 United States