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Marketing for Small Firms with Houzz and More
December 1, 2015 @ 8:00 am - 11:30 am
2.5 AIA/CES Credits Available
8-8:30: Registration, Continental Breakfast, Networking
8:30- 9:30: Michael Stein – How to Houzz: Marketing for Residential and Interior Projects
9:30-10: Carrie Ann Williams – Small Firm Marketing for Commercial, Institutional and Government Projects
10- 10:15: Break
10:15 – 11:15: Mandy Miller – The Latest from Kohler for Residential Projects and More
Join us at the newly opened KOHLER Signature Store by Thos. Somerville as Lauren Gold shares the most effective techniques for marketing your firm to residential clients through Houzz: the one-stop design shop that links designers and clients attracting over 25 million users a month. In addition, Carrie Ann Williams will present strategies for small firm marketing to commercial, institutional and government projects, and we will feature a presentation by Mandy Miller on Kohler for residential, and other project types, with an emphasis on sustainable design.
Walk away with a complete Houzz profile and the best practices for maximizing engagement and building your brand.
The KOHLER Signature Store is conveniently located in Little Italy, steps away from Inner Harbor and the National Aquarium.
When founders Adi and Alon remodeled their home, they started the way these projects often do: with a tall stack of magazines and referrals for home professionals from people they knew. But after those piles of torn out pages failed to make their dream a reality, they felt stuck. There had to be a better way.
So they built Houzz. A place to browse and save beautiful home photos. A place to find the right design and construction professionals. A place to connect with others who have been there too. Houzz started as a side project but has become a community of more than 35 million homeowners, home design enthusiasts and home improvement professionals—across the country and around the world.
Whether you are starting a complete kitchen remodel or just looking for the perfect bedside table, the Houzz community of homeowners and professionals is here to help. And when you are ready to start your project, Houzz is the best way to get inspired, discover products and to find and collaborate with the perfect architect, designer or contractor.
Thank you to our generous sponsors