We are entering a new era of professional services marketing – post-digital and human. To compete and win in 2020 and beyond, A/E/C firms need a fully updated marketing toolbox that includes not only tech tools, but also new skills and strategic insight.
Your A/E/C Marketing Toolbox, hosted by the AIA Baltimore Practice Management Commmittee on February 20, discussed the key drivers behind the overarching shift from company-focused to customer-centric marketing agenda; new rules of brand engagement; and provided an overview of the current and emerging trends and must-have marketing technologies.
- New approaches to branding and brand management that strengthen a firm’s ability to attract and engage its “ideal” clients and employees.
- The importance of developing a differentiating brand personality and a unique brand voice that will be recognizable across a multitude of communication channels.
- How to communicate more effectively across digital channels, including what type of communication style is best suited for each.
- The critical role of customer experience and strategies for creating better customer engagement through meaningful buyer personals and journeys.